With over 40% of all websites powered by WordPress, the platform continues to grow as a popular choice for businesses of all sizes. But what makes WordPress such a great choice?
Moving your website to WordPress offers a host of benefits, particularly when you choose a custom theme. Here are our top 10 reasons to consider WordPress for your website.
Contents
- Easy Customisation with WordPress Themes
- No Coding Required
- It’s SEO-Friendly
- Mobile Optimisation Built-In
- Extensive 3rd-Party Integrations
- Ideal for eCommerce
- Constantly Improving
- Extensive Support Resources
- Easily Expand Functionality
- It’s Free to Use
1. Easy Customisation with WordPress Themes
WordPress offers an extensive library of themes, making it simple to customise the look and feel of your site. With thousands of free and premium themes available, you can find one that matches your brand’s unique style. For businesses with specific needs, investing in a custom WordPress theme provides even more flexibility, enabling you to tailor your website precisely to your requirements.
With a custom theme, you can implement branding elements, unique layouts, and functionality that make your site one-of-a-kind. It also allows for a cleaner, faster site as it won’t be weighed down by unnecessary features found in general templates.
2. No Coding Required
One of the biggest advantages of WordPress is its accessibility to those without technical expertise. Adding new features, updating content via a purpose-built content management set up and making design adjustments can all be done without coding knowledge, thanks to WordPress’s user-friendly interface.
While complex customisation might require the help of WordPress developers, the day-to-day management of your site can be handled easily. This empowers businesses to stay agile, keeping content current and relevant without needing to hire a developer for every update.
3. It’s SEO-Friendly
For those focused on driving organic traffic, WordPress offers strong SEO capabilities. As search engines rank sites based on usability, speed, and relevance, WordPress has become a top choice for SEO-conscious businesses.
Not only does WordPress structure your site in an SEO-friendly way, but popular plugins like Yoast SEO make it easy to fine-tune your content for optimal visibility. A custom WordPress theme can also improve SEO by ensuring that the site is fast-loading and well-structured from the start.
4. Mobile Optimisation Built-In
In today’s mobile-first world, it’s crucial that your website is optimised for mobile users. According to Google, 40% of users will turn to a competitor after a poor mobile experience. Fortunately, many WordPress themes are designed with mobile responsiveness in mind, ensuring that your site performs well across all devices.
Custom themes take this a step further, allowing you to optimise every detail of your mobile experience, from navigation to layout. This ensures a seamless experience for your users, reducing bounce rates and increasing conversions.
5. Extensive 3rd-Party Integrations
WordPress is highly adaptable, with thousands of plugins and integrations available for 3rd-party services. Whether you need to add payment gateways, connect to CRM software, or implement email marketing, WordPress has a plugin or integration available.
A custom theme allows you to build integrations directly into your site, creating a seamless experience for users and simplifying workflows for your team. This level of integration flexibility is one of the reasons so many businesses turn to WordPress for their website platform.
6. Ideal for eCommerce
WordPress is now widely used as an eCommerce platform, thanks in large part to the popular WooCommerce plugin. Powering over 28% of online stores, WooCommerce allows you to create a full-featured, customisable online store that integrates with WordPress.
A custom theme designed specifically for your eCommerce needs will help showcase your products, streamline the shopping experience, and ultimately drive more sales. Custom design elements can highlight promotions, add customer reviews, or even personalise product recommendations for a tailored shopping experience.
7. Constantly Improving
As an open-source platform, WordPress is supported by a vast developer community, ensuring continuous improvement and security updates. This community-driven approach means that new features and improvements are regularly added, keeping WordPress relevant and competitive.
With a custom theme, you can adapt your site as new features become available, keeping it modern and aligned with current design trends. This also ensures that your site will remain compatible with new plugins and technologies, protecting your investment for the long term.
8. Extensive Support Resources
The large WordPress community provides a wealth of resources, from forums and tutorials to dedicated support services. You can easily find answers to almost any WordPress-related question, making troubleshooting simpler and faster.
At Toast, we offer a variety of support and maintenance packages to ensure your WordPress site stays in peak condition. Our team is here to help with custom theme troubleshooting, plugin updates, and security patches, giving you peace of mind.
9. Easily Expand Functionality
With over 50,000 plugins available, WordPress makes it easy to add new features to your site. From sliders and contact forms to payment gateways and pop-ups, there’s a plugin for almost every functionality imaginable. Most plugins are designed to be installed in just one click, simplifying the expansion process.
For businesses looking to keep things streamlined, custom themes allow you to incorporate only the features you need, reducing reliance on plugins. This results in a faster, more efficient website that can grow with your business as needed.
10. It’s Free to Use
One of the most appealing aspects of WordPress is its cost-effectiveness. The platform itself is free, and there are many high-quality themes and plugins available at no cost. This allows you to create a professional website without a large upfront investment.
By moving to WordPress, you gain access to a world-class CMS without breaking the bank. And with a custom theme, you can create a truly unique and professional-looking site tailored to your specific goals. It’s an investment in a reliable, customisable, and feature-rich platform that’s trusted worldwide.
When you make the switch to WordPress, it’s easy to see why it’s the world’s most popular content management system. Ready to get started? Contact us today, and let’s discuss how we can help you move to WordPress with a custom theme designed just for you.
David Foreman
Dave is the MD at Toast and has been building bespoke WordPress sites for over 15 years. He currently gets involved in the scoping and planning of new sites together with content and SEO strategy to get sites ranking.
