Big brands need bespoke brand themes.

We work with larger brands to build fully bespoke brand-level websites.

Simply put, this means you get a site completely bespoke-built around your brand and your content; this is not you bending your brand into WordPress; it’s about making WordPress work for your brand.

The features of a bespoke WordPress site include:

• A unique branded theme built for your brand and objectives and entirely in line with your corporate identity and marketing collateral.
• Purpose-built content management.
• Purpose-built blocks, CSS and template files.
• Customised WordPress admin to reflect your requirements.
• API integrations where required.
• Future-proof, developer-friendly build.

These have the following benefits:

• You get exactly what your brand needs, all built from scratch and all on-brand.
• Content management for teams becomes quicker and more accessible via dedicated blocks, full training, and resources for how-to videos and content.
• Your site remains on-brand as content is added. All your blocks are built to be pixel-perfect to maintain your design aesthetic.
• Improved ease of use by tailoring the WP Admin to your needs.
• Connect and talk to any other app you use.
• It is a Theme you can use for years and easily reskin should your brand require it.

Using WP for a large Brand site starts with nothing: no theme, no pre-built backend and zero CSS.

These projects involve taking WordPress apart and rebuilding it for your brand.

The projects are often design-intensive (your creatives or ours), and involve building a WordPress theme entirely from scratch and crafting your content management to work hard for your content and marketing teams.

This is not for the faint-hearted.

WordPress Brand projects are typically scheduled over a longer period as they take time to spec, design and build.

WordPress sites for brands are not always large sites, but they are always complex sites with bespoke functionality, JS, PHP and CSS.

They may include JS libraries, detailed animation work, API integrations, and other work beyond the requirements of an SME website.

This approach is for brand managers who want the best that a WordPress-powered website can deliver in terms of brand value, integrity, ease of use, conversations and metrics.

When should you consider a Brand Theme for your website?

If you’re a disruptive or challenger brand, you last need a standard website.

Brave brands invest in making their websites stand out from the perceived norm, and this is reflected in the budget for the project, the need for the appropriate timescale to get it done right and the desire to be different.

You don’t get this on a small budget and a standard WordPress theme.

If you manage a brand whose website does not reflect its future direction, we can help you create a bespoke WordPress solution that meets and exceeds your needs.

What’s the difference between a custom and bespoke WordPress site?

The two terms are often used interchangeably, but there is a distinct difference between the two.

A custom WordPress site is built on an existing theme and customised for your branding and content. We have developed our own custom theme.

A bespoke WP theme is built from scratch for the larger brands we work with; the code, CSS, JS, PHP, and everything else is hand-coded for the project.

This means that whilst custom WordPress sites may share code or blocks with other WP sites, a bespoke theme does not – it’s as unique as your brand.

Different brand teams have different in-house capabilities, so we can help with everything if needed.

No doubt you’ve got the content nailed, as it’s your brand, but we often help bespoke clients with planning and designing sites, too, if they don’t have in-house resources.

Planning.

This is more about the most effective URL structure for your site rather than planning your actual content. We help clients ensure their URL structure is optimised before we start building anything,

Design.

We work with in-house brand design teams, freelancers or our creatives to design the site for you – we’re happy working with any creative team that understands your brand and can provide killer creative for the project.

We work with any design app, including Figma, XD and AI.

Content.

Once we’ve created the bespoke blocks for your site and trained your content team, you can build your own content, or we can do it for you.

SEO.

If you already have an engaged SEO agency, we’ll work with them to ensure the site’s build meets their optimisation requirements. We can also help directly with on-page SEO and technical SEO.

What level of investment is needed for bespoke WordPress?

This is a completely bespoke approach, so that’s reflected in the investment required.

This service is for larger brands with project budgets over £20,000 (ex VAT) and an extended project timeline. Its goal is to get the project done right.

Bespoke WordPress builds take time to perfect, so we absolutely refuse to rush them. If you do, you always end up having to reinvest further down the line.

A consultation and chemistry call is the first stage of any bespoke WP project, so get in touch to get started.