Custom-built websites to help your business get found & grow.
If you think it’s time to build a brand new, AI-optimised website for your business, that’s what we do.
Websites built to help ambitious businesses grow.
Most web agencies will sell you a website. We build an AI-optimised business asset.
There is a real difference between the two, and most business owners only find out which one they got after they have paid for it.
A website that looks nice but sits quietly in the dark – unseen by search engines, unreadable by AI systems, and unable to convert visitors into enquiries – is not a website, it’s a waste of budget.
We build websites that work harder than that: planned for the future of search, optimised to be machine-readable and organised to be loved by AI.
We’ve built hundreds of sites.
You don’t want rookies working on a new website for your business that’s designed to get recommended in AI. We’ve been designing and building sites for over two decades, so we have the experience you need to get the job done right.
Our clients include The Victorian Society, Travelodge, IMRG, Lanas Health and many other smaller brands – we deliver for them, we’ll do the same for you.
Over 80% of our clients stay with us post-live for web support and ongoing SEO.
What we actually build.
Every website we create is built from scratch on WordPress.
No templates. No page builders. No bloated code lifted from a theme someone bought for $79 on ThemeForest.
We write clean, hand-coded themes that do exactly what your business needs and nothing else. That means faster load times, better search performance, and a site you can maintain without it falling apart six months later.
WordPress runs roughly 43% of the entire internet. It is the most supported, most capable, and most future-proof CMS available. We just build on it properly – which is something a lot of agencies claiming to be WordPress developers do not actually do.
The sites we build are:
- Technically optimised to be lean and machine-readable
- Built to not waste the limited AI crawl budget
- Organised so that the information AI needs to recommend your business is there to be cited
Frequently asked questions about AI optimisation for new websites
Does the design matter?
AI does not see the design of your website, so it’s not a consideration for getting mentioned – AI recommends sites that it can read the quickest, not ones that look the best (which is subjective anyhow).
How important is the text content?
It’s everything – AI reads what you have to say, so it’s time to start spending more time on planning page hierarchy than fussing over whether the logo is large enough.
Does my new website need to be simple?
Every single additional line of code on your site is one more line AI has to wade through to get to your content, so we think that keeping things simple is the way to go.
Can I use AI to design my new website?
You can, but it will over-design it as it’s in ‘brand’ mode. Making things overly pretty is not what matters in the new world of getting found – content is what’s important – the design should just be professional and appropriate.
How many pages should my new website have?
As many as it needs – we are moving away from organic search thinking, where broad content and lots of it were the way to go. Having said that, organic results are important for AI recommendations, so it’s a balance.
How long does the process take?
One thing we are very clear on here at Toast: we are going to do this properly, not quickly. Typically, new websites take anything from a few weeks to several months to get right.
Thanks to Toast for designing my new website. I’ve been impressed with the service from start to finish – always responsive, professional, and full of creative insight.
A special thank you to Charlotte and Max for developing the initial concept and then bringing it to life during the build. The final result has exceeded my expectations, and I would highly recommend it to anyone looking for a high-quality, reliable design agency.
New website build case studies
Examples of new optimised websites we’ve built on WordPress
Marketing site for an ADHA & Autism assessment clinic
Small businesses need professional websites that rank and convert visitors. We built this marketing platform to drive sales and growth.
Bespoke Woo & JS box builder for retail site
Complex custom code to allow shoppers to build their own chocolate boxes live on the site and then order them.
Disrupting what professional fianance looks like
Challenging the boring nature of some finance-based websites whilst still looking credible and ranking well.
Professional marketing site and customer portal for a business finance firm
A small marketing website for a finance business with some custom application processes and forms.
Building a large corporate group website on WordPress
The flagship corporate site for Lanas, custom-built by us on WordPress as part of a 15-site project.
New website design and built to look professional
Sometimes you just need a professionally built website that existing prospects can use to view your services.
Building an effective marketing engine for a new business startup
You can avoid having to build your new business website in 12 months if you build it properly in the first place.
New brand and growth platform for a Therapist
Building a WordPress-powered marketing platform for a professional therapist.
Building credibility for a finance firm
Building an optimised WordPress site to act as a marketing platform for a finance firm.
Why bespoke matters.
Off-the-shelf themes and page builders like Elementor, Divi, and WPBakery are designed to impress people in demos. They are not built for performance.
They load dozens of scripts and stylesheets your site does not need.
They generate code soup that search engines and AI crawlers struggle to parse, and make your site dependent on a third-party product that can be discontinued, abandoned, or broken by an update at any time.
We have rebuilt sites from page builders to perform better in AI searches and seen page speed scores go from the 30s to the high 90s. That is not a minor tweak – that is a fundamentally different website.
A bespoke build also means your site does not look exactly like your competitor’s, even if you both bought the same theme.
What you should know about page builders.
Most of them store content outside of the WordPress content later and store it separately – when rendered in the browser or crawled by AI, it is a mess.
Given that AI search is expensive and AI crawlers have very limited crawl budget, anything you put in the way of AI costs you a mention in the chat.
If your site is bloated and poorly built, your chances of being cited are significantly reduced.
What we help businesses do.
We are not here to sell you a technology. We are here to help you get results from your website.
- Generate more enquiries – through better structure, clearer calls to action, and stronger conversion paths
- Rank higher in search – through technically clean builds, proper on-page SEO, and content that search engines can understand
- Be found by AI systems – through structured data, semantic markup, and a clear content hierarchy that AI tools can read and cite
- Build trust faster – through professional design that reflects the quality of your business
- Stay fast – through lean code, proper hosting, and no unnecessary third-party bloat
The difference between us and everyone else.
We design and build simple websites, because AI wants answers, not an overly designed website.
We’re a small team at Toast, and we’re selective about the projects we work on. We don’t use freelancers or offshore work, and we have a tightly controlled process for each new website that we create.
Every project goes through the same people. You are not handed off to a junior after the sales call.
Optimising your new website for AI recommendations is not about making it look pretty or stuffing the page with broad content – it’s about being fast and being factual.
We bring together website design, development, SEO, and brand in one place. A site that looks good but performs badly is a failure. A site that is technically excellent but ugly does not convert. Both have to work together.
We also have in-house capabilities in search visibility and AI discoverability that most agencies at our level lack. This is not a bolt-on. It is built into how we think about every site we create.
If a previous developer told you something was not possible in WordPress, what they almost certainly meant is that it was not possible with the theme they were using. There is very little you cannot do with a properly built WordPress site.
