About You Tell us a little about your business, the service or product you offer and anything else we might find interesting or useful!
Project Outline What type of project is this?(Required) Website history
Tell us a little about the history of the current website; do you do any SEO work, are there Ad campaigns, is it a custom site or any other information about what’s led you to want to replace it etc.
Have you made any significant changes to your site in the last twelve months? For example, lots of new content, a design change, a rebuild etc.
Why do you want to replace/update the existing website Check all that apply.
Other reasons to update/replace your website
Previous website project
If you have been involved in a previous website project, what went well, what do you think was missed and are there any specific project processes you’d like to see in this new project?
What would you like your new website to do for your business? Check all that apply.
Other things you would like your new website to do
Is there one thing that the new website absolutely MUST accomplish?
How many of your team will be involved in the project? If you have an existing website, did you manage the original website project? Have you used WordPress before? How would you describe your website from the following? What is the most important part of this project? What level of input are you looking for from Toast? Roughly how many hours per month do you invest working on your current website? Who produces the content for the site? Roughly how many hours per WEEK will you be able to commit to the new project? Time for providing feedback, project meetings etc.
What level of help would you like with the content? Do you have any of the following? Check all that apply
Do you have a plan for the structure of your website?(Required) Other type of content plan
How will this content be broken down?(Required) For example: Team : 12 child pages. Add more rows by clicking the + symbol at the end of the row.
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Which of the following pages do you expect your website to have? This field is hidden when viewing the form
Other pages – please give details
Will you be selling products or services via the website (e-commerce)? What will you be selling?
Please outline the type of product you will be selling, whether it’s a physical or virtual product, product ordering process, delivery process/charges, proposed payment gateways etc.
Audience Who is your audience?
Please outline your target audience in as much detail as possible. Avoid being too generic, your audience is not ‘everyone’. If possible, include demographics.
What problems or issues does your product or service solve for your customers?
What devices will your audience be using? How long is their buying cycle? How have they typically found you? Type of customer What are their main reasons for visiting your site? How tech-savvy is your audience? What type of content does your audience engage with most? What tone of voice does your audience prefer? Does your customer consider your branding important? How much do you think the design of your website will influence a conversion? What is YOUR feeling about the design process? Based on your previous experience of working with designers, how do you prefer to work? List some keywords that you think your audience will use to try and find your site.(Required) Avoid branded keywords such as your brand name or product name.
Your competition How competitive is your niche? How unique is your offering compared to your competitors? Add at least three of your competitors website URLs. Do your competitors have more online reviews than you? Why would a potential customer choose you over the the competition you have outlined above?
Where will the text content come from for the new site? What stage are you at with the text content? If you are supplying new or edited content, how will the content approval process work? How long will the content take to produce and approve? What will be the lead-time for each piece of content? Is this a single or multilingual site? Will you be suppling all the images for the site? Will there be other types of asset on the website? Are you planning to use AI to generate copy for the site? Please detail the other types of asset
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Do you have wireframes for each page of the website? Do you have existing brand guidelines that the site design should follow? Have you identified any other websites that you like the look of?
Please list at least three websites that you feel represent the overall ‘look and feel’ that you want to achieve for your site. Note that we will not be copying any designs, these are just for reference.
Do you have a specific idea in mind for the look and feel for the new site? Other design requirements
How best describes how you would like to work with the design and content? Which pages of your site do you feel will need a bespoke design? For example, your homepage would be a unique design, as would your about page and contact page.
Which pages of your site do you feel will follow a similar layout? For example, service pages should all use the same structure, as should blogs, case studies etc.
Search Engine Optimisation Do you already invest in SEO? Will you be supplying all page titles and meta descriptions for the content? Do you have an internal link map for your content? This outlines what pages link to other pages on the site. These are called internal links and are different from the main navigation of your site.
Do you know where your current site ranks and for what terms? How would you like to attract potential clients or customers to visit your website? Do you currently spend anything on paid advertising? Google Ads, Bing Ads, LinkedIn adverts etc.
How else do you plan to attract visitors?
Are you able to give us access to your Google Analytics data? Is your site plugged into Google Search Console? Do you have a Google My Business account set up? Do you currently use any SEO apps on your site? Tools like SEM Rush, aHrefs and so on
Over the last twelve months, has your site traffic: Tools like SEM Rush, aHrefs and so on
How many quality leads per month does your current site deliver? What is your conversion rate from the site (on average)? What percentage of leads result in a ‘sale’.
Do you want this website to actively bring you MORE business leads? What's the estimated life-time value of a new customer to your business? If you win a new customer, how much is the new customer typically worth to your business.
Do you currently track conversions from your website? If you have one.
Do you offer any incentives to convert new business enquiries? For example, limited-time discounts, new customer deals etc.
Do you have an email marketing tool that you currently use? If you have one.
Do you track potential leads in a CRM? Such as SalesForce or HubSpot.
Site Functionality What type of functionality will your website require over and above the general content management? Please note that this can just be a wishlist at this stage – we will discuss functions with you separately.
Please outline specific functional requirements.
Do you currently own any premium licences for WordPress plugins (if you have a current site)?
Going live Where will the new website be hosted? Do you have your current email accounts hosted with your site (if you have one) or are they separate? Specific browser/device requirements
Budget & Proposals Can you share your budget for the project at this stage?(Required) This field is hidden when viewing the form
What is the budget for this project?(Required) What's going to be the main factor in your decision to commission an agency? Check all that apply.
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Can you give us a spend range? We’ll need some idea of what you want to ‘spend’ on this project if possible.
How many agencies are you asking to quote for this project? This field is hidden when viewing the form
Budget or budget range
This can be as broad or tight as you like – we’ll let you know what we can achieve within this budget.
Confirmation(Required) We’ll help you to plan and optimise this process as part of the project.
